Ten Rules for Web Startups (2005)
evhead.com
evhead.com
Also I'm impressed at how some of these ideas are still neglected, or controversial at best. Think about how much of the startup world, leading thinkers like Paul Graham and Sam Altman included, still haven't figured out #10 on this list.
Rule #10 I've seen tossed out the window too many times, as a consultant, to admit it. Thing is though, when I review my own performance, it's always when well balanced with actual life that I get the most work done, even if I'm putting in a paltry ~50 or less hours per week of work.
As an employer and manager, I've also seen the difference between people's engagement and output at peak and at "overclocked performance," where they put in an extreme amount of overtime. Perhaps I'm missing an instance, but I've yet to see the team win where they gave up everything that meant something in their lives in an effort to somehow make the business better.
Greedy is self-serving and it will block things sooner or later.
Way more interesting is to advice Ambition.
Positive ambition.
Possibilities-expanding-for-all kind of ambition.
Subtle you might say. Yet greedy and ambition have different ethos in the long term.
Edit post date.
Instant visionary.
PS. And this article is just a bunch of generic small business advice where grocery store was replaced by web startup.
I don't think he has much reason to back date his posts but you would think he'd at least put it on Medium versus Blogger.