I agree with Matt. If you are going to use a word from another language, don't do it because it means something relevant to your business. The only people that will know it means something are people you meet and share the story of your name with. Vast majority of your customers will have no idea of your name's meaning.

ie. last year over summer vacation I would see kijiji ads behind rickshaws all over Bombay. Only now I know it means something. Before this, I always thought of it as a lame name. Knowing it means something makes it slightly less lame--but not a whole lot.

It's much better to go with a memorable name versus a cryptic name from another language.

Not really. Words from such languages are commonly found in the West. Microsoft named their Silverlight search front end Tafiti which is also derived from Kiswahili (tafuta - to search). Kiswahili is a widely spoken language in East Africa. (http://en.wikipedia.org/wiki/Swahili_language). There are many other occurrences of the language in popular American culture! It makes sense to borrow words from other languages when there is "just no good option left" as you yourself say.