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Am I the only one who thought this was a GitHub product from the LnF of their website?

They even send out an "Explore today on Gitbook" email which looks an awful lot like the "Explore today on Github" email.

It's a cool product, but they could use some original direction in their branding and marketing.

I'm pretty sure it's intentional, although they obviously wouldn't admit it.

Nope...took me a long time to figure out it's a separate company.