During my 14 years in Silicon Valley I haven't met any successful founders that I'd characterize as mean. Lots of them have come across as sociopathic and ruthlessly egoistic, but that's something different. They've made their way to success by looking at the economics and optimizing for themselves. If this meant manipulating, lying and breaking promises to cofounders, employees, customers, investors, etc so be it. But... I'm not sure even Steve Jobs was mean; I think he was extremely hard on people because that was the best way he knew to get the results he wanted. I never met him.

Anyway, it seems to me that most people (at least here in the west) would vastly prefer a product created by people that operate with integrity, humanity and decency to one created by dicks all else equal. And that a slightly inferior product can beat a better one out by having a better more positive story behind it.

I think there are already economic incentives for founders to behave well and that this trend will continue. The employees and customers talk freely on secret, glassdoor, etc and I think it's critical to realize that if you don't operate with decency and good values people will a) know about it, b) make purchasing decisions based on that, c) take that into account when considering employment.

I think companies will increasingly make an active effort to (if nothing else for purely financial reasons): a) operate with decency and good human values b) protect and elevate the company and it's people by making this clear to the public