There is, lots of ski resorts, hiking, that sort of thing. The kicker is that those same places will actually hire in lots of Europeans to work the facilities, so not only are the employees not local, they aren't even from the same country!
It's a shame, there's a kernel of some great culture there, a unique dialect, great music, entertaining local history and color, some beautiful folk art.
Local dialect
https://www.youtube.com/watch?v=03iwAY4KlIU
The traditional music is a descendant of Celtic folk music, but unique enough to be interesting.
Here's a fantastic documentary on the music
https://www.youtube.com/watch?v=MXh8SDp0H-E
All it would really take would be for some kind of Appalachian Music to become wildly popular and I could see the region getting popular music centers people would come to visit. Their main possible export market is all cultural.