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I appreciate this perspective. If you're opting in to receive posts from a brand, why should Facebook throttle that brand's posts. But as a counter argument consider how many friends users have, how many pages they like, etc... there are so many posts coming from all these friends and likes, that it would take constant attention to see them all, information overload. Facebook has to optimize the stream for usability.

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This is true, information overload is a serious problem that much greater minds than mine work to tackle. Though personally I want to have a little more control over my stream.

Google+ had an attempt at this with giving a kind of ranking to certain circles depending on how noisy you want them to be. For me that is a much better approach as I am more involved in making such a choice. Though then comes the issue of giving the user too much work.

There are two sides to each coin I guess though in this case I do feel it is weighted more toward boosting FB's share price rather than truly looking out for their users.

Facebook does effectively allow you some control. If you click on a post/hover over it/like it/comment you'll see a lot more posts from that source.

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