Yeah, there's a lot of history here, so I can see why it's mysterious to outsiders. But as somebody who has been following this since a teen, I believe a proposal of "let's increase competition" will go absolutely nowhere in the US. A very quick summary:
In the 80s a judge broke up our national communications monopoly [1]. That came as the result of action starting in the 70s, when business regulation had some teeth. To aid that, the Telecommunications Act of 1996 created the notion of the Competitive Local Exchange Carrier [2], allowing local competition for phone service by forcing the local-monopoly phone companies to share their wires. But that came just as telephone service was starting to become irrelevant, and didn't touch the local monopolies of the cable companies.
Eventually, AT&T basically put itself back together [3]. And that happened because the climate for business regulation had shifted; anti-trust enforcement has now withered away to the point that it's ok with oligopoly and near-monopoly. Why? Well, I think that's partly a US shift to managerialist thinking, aided by billionaires funding plenty of think tanks and professorships that just happen to promote then notion that billionaires and their companies should be able to do as they please.
This is all compounded by the insane US campaign finance system, where we end up with legislators that are very strongly pro-money. There is a lot of talk about supporting "free markets", but very little interest in healthy markets, ones where competition is a meaningful check on the action of dominant players. We had a very competitive ISP market, but it's basically gone now, and surprisingly few mourn it.
So basically, the whole political tide of the last 30 years in the US has been away from the kinds of governmental interventions that would restore real competition in the broadband market. It's so bad that 20 states have laws against municipalities providing broadband to their own citizens. [4]
So yeah, I'm just not expecting meaningful pro-competition action in the next 10 years. Net neutrality, though, is an achievable short term goal, because that's basically defending the status quo.
[1] http://en.wikipedia.org/wiki/Breakup_of_the_Bell_System
[2] http://en.wikipedia.org/wiki/Competitive_local_exchange_carr...
[3] Stephen Colbert sums it up here starting at 2:23: http://thecolbertreport.cc.com/videos/eamlaf/bears---balls--...
[4] http://arstechnica.com/tech-policy/2014/02/isp-lobby-has-alr...