Twitter Is Tracking Users’ Installed Apps for Ad Targeting
blogs.wsj.com
blogs.wsj.com
I also enable “Opt out of interest-based ads” on my Android Devices.
from the article: "A Facebook spokesperson said it also collects that data to help it tailor and target its ads. For example, the company might use it to help an app developer target ads to users that have already downloaded that developer’s other apps."