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The messaging here is off. "Driver Destination" implies it has generalized applications -> be a Lyft driver where ever you are going. In practice, they need to get traction in the one big market for this: commuters. Better marketing will call it what it is: Lyft Commute - share a ride from home to work

(claiming the product name 'Commute' also stops Uber from using it)

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Works anywhere there are a lot of people on similar route, not necessarily commute.

Drop someone off at airport, pick someone up who's going near your house or anywhere along your route.

Same for big game, weekend rush to the beach communities, other events.

It's a good natural counterbalance for 'surge pricing', since whenever there is big demand there are probably people on overlapping routes.

Agreed. 'Driver Destination' sounds whack.

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