shown with the iPhone 4, what's up with that, it's really a contact printer (as in the old days with an enlarger, except the phone's screen is the light source)
bigger screens like the iPhone 6 will crop since it's a contact print.
The guy shakes the fuji instant print, reminiscent of polaroid, but no longer makes any difference, kind of funny.
the results will be horrible looking and cropped. Waste of time.