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Phabricator is a legend within Facebook. For an example of some truly funny marketing copy, check out its homepage: http://phabricator.org/

You weren't kidding, I like that kind of self-deprecating humor :)

Evan Priestley (main lead developer from the article) is hilarious. He's also responsible for this fantastic description http://www.javelinjs.com/

Can't tell if the hacked ribbon is serious or part of the joke...