An apology (in the original sense) of Jessica's work for those who think that the experiences of these individuals don't matter: What I think people don't get about Jessica's interviews is that they're part of a scientific process of understanding what makes great founders and great companies. Many discredit qualitative, observational scientific data. But for new, rare, or poorly understood phenomena, observation is the only way to make scientific progress. In engineering the phenomena are often well understood, common, and within the discipline, familiar. In this case deductive logic, reasoning from known principles, is quite fruitful; but its success biases engineers against inductive reasoning. But for other subjects, such as what makes a great startup founder, or what makes a great female startup founder, the inductive method is much more fruitful.
This is not some anomaly: all sciences started with observation and the inductive method. These are the beginnings of insight, generating hypotheses to be tested. We're still quite early in our understanding of startups, and even more so in our understanding of female-founded startups, that this approach is not just warranted, it's the only way to make true progress.
Jessica is like the Jane Goodall of startup science. Even though she's studying individual founders she's ultimately helping us understand more about ourselves.