And many others:
http://dailycaller.com/2014/11/20/buzzfeeds-ben-smith-plays-...
I'm not refuting any ethical questions that were being thrown around, but I would never trust Buzzfeed to do any honest and serious journalism. These are the same people that created the most annoying clickbait lists, sponsored news and their whole design seems to be centered around getting as many ad impressions as possible. Sensationalizing a story for their own benefits is not beyond them.