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"full opt-out" in the title is very misleading. They are disabling the mini-feed and newsfeed stories only! FB still gets the info on your browsing/buying habits by default, unless you would click the link to not share the info with facebook every time you make a purchase.

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If you're so paranoid, why do you shop at places that would willfully send your information to a site like Facebook?

Don't the partner sites have to reach out and send the information to Facebook, rather the the other way around?

From the article: "If you select that you don't want to share some Beacon actions or if you turn off Beacon, then Facebook won't store those actions even when partners send them to Facebook."

It says it won't "store" those actions sent by the partners. Its not clear if they will "use" that information in any other way.

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