Any hints for non-physicists as to what this enables? Presumably you could have asked for the data anyway, no? Why is this a big deal?
Non-consortium members who download data are asked to agree that they will not publish a paper on the data before the data producers have had a shot to find things. And if somebody were to go against this understanding, usually journal editors would wait to publish the paper until after the consortium publishes its paper.
However in The Cancer Genome Atlas, an even more open approach was taken; there's just an end date to the embargo on the data, and if data producers and researchers don't get their act together in time, the data is free for everyone to publish on.