Seesmic: Blogging the launch of a company

ft.com

2 pointsshayan4 comments

I can't believe that he got press in the Financial Times after just 45 days.

He's developing buzz. It'll be interesting to see if he can carry that through to developing software that people want to use.

How is this different from savvy PR? E.g. how much of a competitive advantage can you glean from just watching the videos? Just curious to hear other people's take...

I think this is great PR... he is getting other people engaged and interested ... but at the same time, if you were a competitor or were coming up with something very close to his product, then you could get ideas (but I would say if you are ahead of him or have already launched something you have great advantage otherwise it wont make too much difference)

it might even be to his advantage, by discouraging those that are just starting to do something similar by showing how much ahead he is!!

Doing this gives him another advantage over competitors: he's getting feedback from users that his competitors aren't. This lets him plan the next step better than someone who's just copying his existing idea.

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