Helvetica was one of the things that made the iPhone so great.
Helvetica is neutral, timeless and easy to read. It's the perfect user interface font, especially the UI-optimized version OS X 10.10 is using.
As always, people just hate change.
That said, San Fransisco is a cool font, it just looks horrible as a computer font: too much space, and it's almost like all the characters look the same. But for a small device like a watch it's perfect.