I don't think that I'm putting words in his mouth. He's become famous recently for beating the "Monopoly good, competition bad" drum, but he's never really laid out a path to get to monopoly (other than "compete effectively, eg, win a niche and expand in concentric circles"). I suspect that a lot of people have (like myself) fit his comments into a larger patchwork of contrarian startup advice, which also includes suggestions to be mischievous (PG), move fast enough to risk breaking things (Facebook), etc.

It's interesting to me (and yes, it seems slightly ironic) that he has now, when discussing a competitor to one of his portfolio companies, discovered a second dimension of what's most important in his worldview. "Two! Two most important things for a startup! Monopoly and ethics!"

(Surely you would agree that he's never previously said "Monopoly is a virtue, BUT ...")