Reporters and journalists can and do scrutinize people. However, what has become of journalism is that for sites like Pando Daily/Tech Crunch/? etc. they are gossip magazines about Silicon Valley business people and software developers. Not only are they talking about the companies, they are talking about the personal lives of the people that make up the companies.
Given the work/life balance of most startups and successful companies, it is tough to judge the differentiation between a tech company's executives. There are reasonable legal precedents being set for common tort law with celebrities, however when do the executives of a company become a 'Public Figure' and lose their right to privacy? Why is it okay to follow someone and publish everything they say and do?
The same thing, of course, can be said for journalists. The lines are being blurred all around.