EDIT: Oh my God, they also have the location data of the comings and goings of lots of politicians and industry regulators, don't they? Late night trips from locations some of those people might not want made public? If they'll so casually threaten a mother's kids, threaten journalists with $1M smear campaigns, what else have they already done?
http://www.forbes.com/sites/kashmirhill/2014/10/03/god-view-...
Wow I forgot about this fiasco. It literally reads like a scene from The Circle. Disturbing.
You do if you're a psychopathic megalomaniac who got shoved money up the ass by shriveling old millionaires for having a business model that is based on siphoning money off less-than-minimum wage workers.
This is a direct attempt to shut her up -- this an attempt to silence their critics via blackmail -- and they hoped it wouldn't get mainstream press coverage. They hoped she would find out just via whispers from those who were there.
It may not meet the legal definition -- but there is a clear demand and menace:
The demand is that journalists do not write negative stories on Uber.
The menace is that Uber will retaliate against any journalists by digging up dirty on them personally and thus hurting either their reputation, careers, or relationships.