Some of this seems wrong.
> In most cases your order will get routed to a 3rd party liquidity provider,
This is only true if you are a regular person, ie using IB to buy in your rrsp or ira account. Almost exclusively, anyone who is a professional will go direct to market( DMA). They will never go through Citadel or some other liquidity provider.
> Often, these guys will pay the broker for order flow
Not often, always. They always pay for this, there are no freebies:)
> a firm who agrees to buy at the bid and sell at the ask and do so quickly.
If you can find someone who will guarentee that they will fill my buy orders at the bid and sell orders at the ask, please let me know and I'll give them all my flow:)
> Competition between these firms goes a long way towards guaranteeing the NBBO price that your broker is obligated to provide.
What does this even mean, even without someone buying your flow you are still guaranteed to get the NBBO price, RegNMS says this is the law. Let me be clear, 3rd party brokers have no part in guaranteeing you get the NBBO price. The law says if your order can trade at the NBBO, it must.