...yeah, but how exactly? Because it looks about as complicated of a GUI as Tableau...and I don't have enough knowledge of Tableau to compare it against the video, as Tableau's interface is so befuddling that I thank God I stumbled unto web development, as painful as that journey has been, so that I could code my own interactives rather than have to learn Tableau's conventions.
I guess the issue with Lyra is the same with all other programs that claim "custom visualization design without writing any code"...the two desired features, "custom" and "without writing any code"...are, IMHO, at odds with one another. If you want to do anything custom and interactive, you will pretty much have to do something as complicated as code...and pushing a series of buttons and clicking through menus may end up as being as intellectually challenging as just learning programming.
Also, I don't see how the Lyra visualizations are comparable to D3...D3 is amazing because it is a relatively minimalistic framework for coding visualizations...the kind of flexible, expressive visualizations you can do are possible because you are allowed to expressively code them via D3. I don't really see how Lyra (or any GUI) could accomplish that conceptual feat.