The Einstein Principle: Accomplish More By Doing Less
calnewport.com
calnewport.com
In 1905 when he published his 4 extraordinary papers he was still "Mr Einstein". The 5th was his PHD paper.
However, in his case study he doesn't list any outcomes. He describes what he's going to do.
I think it would have worked better if he'd implemented it, then posted this in a months time and said "I purged all these tasks, focused on these two projects, and enjoyed $quantifiable_performance_improvement".
I can see it now:
The Einstein method of parsing strings.
The Einstein theory of data minimalization.
The Einstein principal of funding your startup.
Who could resist? Before you know it they'll be naming everything after Einstein, even bagels.
http://paulgraham.com/procrastination.html
http://paulgraham.com/hamming.html
I'm not knocking the guy, but I would not agree that this is good marketing. Am I the only one who is becoming immune to sensational titles and tactics?
Here's an idea: Just call your work what it is, promote it well, and let it stand on its own merit. But, "The Einstein Principal"? Please.
But who would remember the Newport Principle?
Using an Einstein story makes the whole idea more memorable.
Borrowing star power is a tool. Like any tool - it can be used for good or bad. In this case, I think its a good use.
http://scienceblogs.com/insolence/2007/11/your_friday_dose_o...