The Invention of Sliced Bread
priceonomics.com
priceonomics.com
Here in Germany, were I live now, it's a mix. Common bread everywhere, but you can slice your own loaf at the supermarket with a terrific automated spring-loaded circular saw machine that's very cool to operate.
I just want to point out that "the best thing since sliced bread" is a sentence culturally linked to the U.S. conception of bread. I point that out because I had conversation with American friends in the past who were surprised by the non-universality of this sentence (as often happens with other cultural references).
In summary, the phrase "the best thing since sliced bread" sounds very awkward in Spain because sliced bread is not associated with something good. It's associated with something quick that can do if you're in a hurry or if there's nothing better. Kind of as if we said "the best thing since Perl scripts" :)
Not to mention getting the right kind/shape of bread is impossible.
That being said, I always buy unsliced artisan German bread from my local baker who imports it from across the border.
And for fun, let's fan the flames a bit. You can't compare the simple french baguette to the rich flavour of artisan German bread, simply no contest ;)
Is the Dutch industrial sliced-bread better than the French sliced-bread ? Yeah, mostly because it's "freshly" baked every morning.
But it is still industrial bread, which can't be beaten by bread fresh from the bakery.
As for german bread, they do have a wide variety, I give you that, but once again, it's more and more industrial.
My parents in law, who are germans, complain that more and more bakery only bake pre-made bread and don't do their own anymore.
So yeah, if you have the chance to have a "real" baker nearby, it can be quite gorgeous, but in the general case, not so much.
In my childhood in northern Ohio, there was a local bakery that had its own slicer and would slice the bread on request. I remember the product as quite good (I preferred the rye), but growing boys will eat pretty much anything.
sigh... You cannot throw a statement like that without a Youtube link!
For those interested: https://www.youtube.com/watch?v=3JSvmCAwQEE
Of course, the engineer inside me wondered how well the safety lockouts were designed such that there would be no risk of accidentally having ones forearms turned into neat evenly sliced pieces.
North Americans can check these pictures to get an idea https://www.google.com/search?q=pane&hl=en&source=lnms&tbm=i... Even the form factors that require slicing are quite small and not particularly soft. Slicing them is quick and easy.
Bread in supermarkets can be pre-cut and pre-packaged (industrial, cheaper, and of inferior taste), but often supermarkets also offer freshly baked, uncut bread and have a cutting machine for you to use when you pack up your bread.
Ok, now I'm really hungry.
[1] http://it.wikipedia.org/wiki/Civraxiu
[2] http://it-pic1.ciao.com/it/7410.jpg
[3] http://www.vinci-alimentarisardi.com/images/formaggi%20siama...
[4] http://www.amazon.com/2001-Gostolai-Cannonau-Nepente-Riserva...
Now on to the article. Though I had heard bits and pieces of lore behind the invention, this is the first complete history. I'm surprise that he went about building the large-scale automated machine first, rather than evolving it from simpler devices. That the development was delayed and almost lost for good serves as a warning more than his success is an inspiration, I think. But he was persistent which I suppose is the single most important quality an innovator can have.
Not to mention a sense of humor. "Mac-Roh Sales & Manufacturing". And then he ended up selling his business to "Micro-Westco".
I once asked my grand-father "What was the best thing before sliced bread?" Without hesitation he said, "Indoor plumbing."
Here's another example https://www.pinterest.com/pin/465911523921633003/
Yeah, he never heard of doing the MVP first!
Now the crustless bread is even worse as they need lost of additives for it to stay fresh.
In China and Japan good bread was in the top list of things I missed, so I bought my own bread machine. But getting good flour was not easy.
In the US I could get it but it was expensive.
People from China, Japan or the US loved to come over my house to eat. Most of them have not tasted good bread ever, but they believe they do because of sliced bread.
Armed with this knowledge, he embarked on a long, painful journey to bring his invention to life."
Talk about validating your idea!
I found it amazing this guy was doing what we recently discovered, back in early 1900's
These days, even my local grocery sells fantastic artisinal breads. Which you can either keep in the loaf and cut at home, or take it to a similar machine and have it pre-sliced for you. You can of course get the old basic sandwich bread in cheap loaves...$2-$3. But even the "fancy" breads are usually under $4 a loaf.
'sliced bread has more surface area, so goes stale faster; companies loved it because their bean counters found out that people ended up buying more bread for the perceived convenience. By the time they started crazy additives for longer life, people were convinced that sliced bread is better. Throughout, people were eating less and less bread ... as a slice with your meal so its usage has changed quite a bit as well.' As the evening wore on, he probably had a point, but I missed it.
Now I do not know the veracity of the above ... what is clear to me is that (like many things in the western world) bread is no longer bread (that strange sliced white loaf is probably full of sugar, etc) ... having lived in countries for 20 years where I slice my bread I've not noticed the incredibly time consuming act of slicing bread.