Yahoo to Acquire BrightRoll | Hacker News Reader

Yahoo to Acquire BrightRoll

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68 pointscoloneltcb24 comments

1. I have heard that Brightroll does have many talented individuals , few even joined from Google. How do they see this acquisition ? Anyone from Brightroll also on HN can comment ? Excited , nervous ? Worried about culture change ?

2. Yahoo does have long history of getting acquihires and then shutting down the application. Now brightroll is quite big acquisition ( 400 employees ) to shut it down completely. Yahoo might consider re-org though.

Does anyone have number how many employees Yahoo has laid off this year (2014 )? I am getting business insider article saying Yahoo has laid off at least 1000 since MM took over as CEO [0] ?

3. I am interested in knowing how No Work from Home policy is going to be seen by Brightroll ?

4. Do you think MM have some strategy she is following or is this just let's spend all money we got from $BABA ?

Do surface painting to please investors , acquire another company, lay off few more followed by rinse and repeat until cash is spent or something concrete happens ?

I have invested in Yahoo for 4 years now but considering whether I should hold or sell by stock. I would love to hear what others think about Brightroll . In general is this acquisition good or bad ?

[0] http://www.businessinsider.com/marissa-mayer-quietly-cut-100...

Yahoo has a lot of cash to burn from the Alibaba acquisition. Here are my completely outside guesses as to who they acquire:

- Adroll

- SayMedia

- Tapjoy

- InMobi

YouTube

Youtube is worth $30B+ by todays market standards. Google made a great move buying them 8 years ago

Yes and yes.

"Burn" is definitely a proper word to describe what they're doing with their cash.

For those who are curious: looks like they paid $640mm

Can you point to the source? With net revenues of >100M it looks like they could have just IPO. 6X revenues seems low.

Agreed seems a bit low. Here's the TC article http://techcrunch.com/2014/11/11/confirmed-yahoo-acquires-br...

most of the public video ad companies have fallen substantially

Yeah you're right, Tremor video is trading about dollar for dollar, revenue to market cap at the moment.

Per Yahoo's Investor Relations Press Release (https://investor.yahoo.net/releasedetail.cfm?ReleaseID=88227...), "Yahoo is acquiring BrightRoll for approximately $640 million in cash. The transaction is subject to customary closing conditions."

This is a far better deal for BrightRoll than going public. Tremor and YuMe, arguably similar businesses, are basically trading for the cash they have on hand. Todd (BrightRoll CEO), had told me he thought ad networks were not meant to be public companies. He certainly followed that mentality through to a nice exit. I'd take $640M outright exit any day versus going public at a slightly higher comp.

How many employees does Brightroll have?

approximately 400 employees[1]

[1] https://investor.yahoo.net/releasedetail.cfm?ReleaseID=88227...

What does youtube use for video advertising?

you're kidding, right?

as a brightroll stock holder.. any news on how they were bought? stock deal/cash or mix?

thanks!

Serious question: Do you hold options from investment/ employment or percentage of common stock if you don't mind me asking.

He exercised options and bought his stock. Private companies still have stock, just not publicly traded.

Thanks. Since this is cash acquisition I would assume parent commentator would get same price agreed in t&c of acquisition ?

since they are on 400+ employees they have restricted stock which will give them less than restricted (i may have the terms wrong) that is reserved for founders and investors.

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