An interesting thing happened when I bought 1989: I listened to it. Repeatedly. And I think that’s partly because I bought it instead of streamed it. Paying for it created connection that made me a bigger fan.

I use Spotify like crazy, and I hadn't bought an album in maybe a year. I listen to lots new music, almost none of which falls under the header mainstream pop. But most of this music gets a couple listens and I move on.

Maybe it's just because subconsciously I feel like I want to get my money's worth, but this Taylor album has been on regular rotation. And I definitely wasn't a fan before. She’s become a fairly big deal with my peer group (women in their twenties in New York), but I wasn’t taking part in the love. Now I am, and I think it’s partly because just a little bit more was asked of me.