Sadly not. I'm British & this guy is not joking. His 'career' is making unobservant remarks about his life for a newspaper. The internet has opened up what he does to comparison & he is discovering that the market places a low value on his work. Rather than wonder why he is not popular he blames 'nerds'.
That's what I thought at first but then I got all the way through and I'm not so sure. I think he is actually serious.