Daniel Ek's answer to all the noise about Spotify lately

The thing is, say not having your music on Spotify gained 0.5 million album sales. At $10/album that's $5 million. Over what period did she earn the supposed $6 million?

Taylor Swift and/or her management has played everyone like a fiddle in this PR game. She stands up for artists, makes a stink, and gets a lot of press and sells a ton of albums.

People now continue to write about this to prove her wrong, but only end up proving her strategy to be the right one.

Not putting her music on Spotify in a very public way probably made her more money than keeping her albums on Spotify. Her fans still have plenty of ways of consuming her music, so it's a net win for everybody.