Continuous Deployment, Minimum Viable Products & the 5 Whys: A Podcast

the idea he is really talking about is John Boyd's OODA cycle[1]. It's a conceptual idea for decision making - a fast iterative feedback and decision cycle.

[1] http://en.wikipedia.org/wiki/OODA_loop

EDIT: Oh. I just got to the part where he simply says "This is based on the OODA loop by a fighter pilot named John Boyd..."

This is an /excellent/ book on the subject. http://www.amazon.com/Science-Strategy-War-Strategic-History...