Look, I normally agree with almost everything you say, but this is just not true. Wheeler was at the NCTA until divestiture, then he saw the writing on the wall and went to CTIA and CWA. After CWA he worked for Core which is a very industry heavy VC.
Wheeler was a huge lobbyist for over 20 years, talks to Meredith at CTIA on a first-name basis and knows all of the people who run the telcos and their lobbying organizations. In some narrative, he's the perfect person to lead the FCC and in another, he's not.
My opinion is that, YES, he was a lobbyist and YES he is anti-neutrality because that was the position that made the most sense at the beginning of his tenure. I'm bullish that he'll come over to the Network Neutrality side (and gave indications in that direction at CTIA Super Mobility week this year) but I think there's a chance he'll do title 2 with lots of caveats that will make this, let's say, complicated.
You are right that memes aren't helpful, but Wheeler was actually the biggest lobbyist in the history of telecom, IMHO, so that much is quite true. Whether he is anti-neutrality now is up for debate, but when he took the office, well, I think there's little evidence to show he was in favor of neutrality then.