Maybe this demo reel makes sense to their target customers, but it made very little sense to me. Not sure if it really tells a story to members of the general population.
Also, I personally felt that the "eye candy" wasn't so impressive. Looked like any other ERP/B2B system out there. Aside from the criminal clip art and the maps, it might as well have been.
Music was grating after 30 seconds as well.
Still dig the company name though.