I’ll give the example of my own experience as a founder. My first company, I raised about $600K. I operated for a year, failed, and returned about 50% of the capital I raised. I felt terrible. Everyone said I did the right thing returning the capital, that I was a standup guy for doing it, but still I lost them money. Nobody turned their back on me, once the company wound down…but they just weren’t leaning into investing more time and energy on me. When I went to raise money for my second company, Hyperpublic, weather I asked them or not, not a single investor in my first company invested in my second. Just gives you a sense of the increased friction you face, coming off a failure. Sure I was able to raise money from new investors, but I had to answer the question “is so and so from your last company investing?” and so on. New investors call old investors and say “What do you think of Jordan?” Of course, again, investors who lose $ with you don’t “blackball” you, so they say “stand up guy, did the right thing, etc…” but still their signal of not reaching out to put $ into the next thing becomes something a founder has to overcome.
http://jordancooper.wordpress.com/2013/02/13/what-really-hap...