OpenBazaar developer here. This is the "nothing to hide" argument that we've seen used to much by the NSA and governments.
The answer is that we believe people simply have the right to privacy in trade. Here's a discussion by the OpenBazaar team on the matter:
https://github.com/OpenBazaar/OpenBazaar/issues/189
Do you want your credit card company to know exactly where you've shopped for the past two years? Would you like your employer to know what porn movies you enjoy? Would you want your neighbourhood burglars to know exactly how much money you spent on your brand new Swiss watch this month? Is it OK if your super-market chain only offers discounts to you on the condition that you don't buy anything from other super-market chains?
Should your wife be able to scrutinize what trips you went to and how much you spent on expensive chocolate and alcohol without your permission? Discover before her birthday that you bought her a ring as a present? Would you feel alright if Google used all your shopping history to show you targeted ads? As a seller of rare books, do you want the prices of all purchases to be published to potential candidate sellers instead of being treated as trade secrets? Would you want your annoying jealous nephew to know you've booked snowboarding tickets to Austria without inviting him?
Is it acceptable for these things to be posted on the Internet and commented-on by Redditors?
Please, I invite you to post your credit card records for the past year here. We'll be happy to look over them and leave some comments for you. After all, you've got nothing to hide, yes?
Anonymity is important for people. For some people, it's more important than others. Different people have different needs. Sometimes anonymity is a matter of life and death, sometimes it's just a matter of personal privacy and the right to be left alone. Users can use the anonymity feature as they see fit, but we need to be there to protect them if they require so.
And, yes, some trade can be only marginally legal or completely illegal. Sometimes illegal trade is ethical, and laws vary from country to country. At least at the trade level, we should be free and anonymous. What if your Internet provider disables the Internet in your country by secret warrant request of the government if you live in North Korea, or Turkey in the times of Twitter-censorship, or Egypt in the time of the revolt, or Iran at times of war? Is it OK to leak to your government that you purchased an antenna off of OpenBazaar to access the Internet through mesh networks? Sometimes the penalty can be death.
Not everyone lives in free regimes where privacy is a matter of a warm, cozy feeling and convenience. People need privacy in trade to be free.
That said, freedom comes at a cost, and the price for being free is not low :)