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do ad campaign purchasers never calculate roas? You'd be incredibly dumb to think so

Campaigns like this, while frustrating for existing users, aren't there to target us, they're to target someone who filled out the sales form halfway and got distracted.

If I was ever going to buy from New Relic, I wouldn't now - I've seen their retarget ads at least a thousand times. If I didn't care about click fraud, I would have made a point to make sure I cost them a few dollars.

Does the average person like to purchase an item they already own if they see an advertisement for it?

If that item is a car, probably not.

If that item is a type of beer, or a model of razor blades, or a certain liquid to put in your washing machine, sure.