You Should Write Blogs (2005)
sites.google.com
sites.google.com
The few entries I have on my site are things I don't think are especially interesting, but I had reasons to share them outside of "hey, a blog post", so I wrote them.
This is closely related to the problem of coming up with ideas for a startup. But none of that advice has really helped me. For example, "what should my software do" is restated as "find a problem". Similarly, pg says "An essay doesn't begin with a statement, but with a question." But I don't really come up with questions that seem approachable.^1
So I don't write. Any suggestions for getting over the hump and finding things to write about?
[1] Actually starting things is something I think is incredibly undervalued in society, especially for children. Growing up, I didn't even enter my mind that I could create things. I read a lot, but never wrote. Throwing off this blanket is an extremely hard process I've just started doing.
In closing, the part of my site that gets 1000's of hits a month is just plain text with some crappy design that I threw together in 1998, about off-road driving and vehicle recovery techniques. That's not even part of my blog.
1. "This person said this, and I agree". Note how much my earlier post is this category.
2. Huh, this thing isn't great, or is confusing, but I have no real solutions.
I wouldn't read anything at all like this. Maybe it's something I do need to push through, but it's rough when I don't know what I'm aiming for and don't like what I'm making.
I am not sure if this will cause problems with NDAs though.
Or you could also simply choose your grandmother and decide "I wanna explain the stuff I'm working on in a simple way so that she will understand", never mind if she doesn't have access to the internet or is dead, you can still write it in a way that makes sense to her.
I write my blog for me. How I finally understood a problem I've had trouble with, or sometimes I just post a funny quote from a book I've been reading.
I see ways for my future health insurance provider to investigate my blogging for risk-taking overtones. They might even do it automatically.. The tendency for people to agree with "people who smoke should pay more for health insurance" is also scary. What's next?
Anyway.. Blogging behind a pseudonym is also not really an option. I could be tracked down eventually. Even Satoshi will be outed, and he's a cryptographic genius. Also, I might lapse and let my 'nuanced opinions' go wild by accident only to be more at risk after discovery. Just look at those Youtube commenters go..
If the risk is priced properly, it shouldn't be that scary for other big life choices to be priced in. Health insurance for smokers is a lot more expensive, yes, but that isn't just a whim. Tobacco use costs us a lot as a nation[1] and most citizens are not thrilled to subsidize other people's choice to smoke, especially given everyone (smokers included) knows it is very bad for you.
We are OK with people who have big houses and speeding tickets, being required to pay more for home & auto insurance. Both are choices- like smoking.
Insurance is about risk pooling; grouping people in pools of equal risk is the core idea of insurance. In fact when you group people at high risk in with people at low risk, that becomes a subsidy.
[1]: http://www.cancer.org/research/infographicgallery/tobacco-re...
I was between jobs, and I asked myself, "Where do I want to take my career next?" and I decided that I wanted to move in the direction of Big Data and Analytics. I already knew of an analytics company that was doing cutting edge stuff with Kafka and Storm, so I sent the CTO an email (I had briefly met him once before at a Meetup). He said "Yes, let's talk" and we scheduled a talk for 1 week in the future. I had that week mostly free, so I decided to spend that time studying the company. And I was amazed and how much I could learn about the company, because this is pretty much the first company I have ever applied at where the CTO writes long, thoughtful posts on his personal blog.
I have worked at WineSpectator.com and Timeout.com and ShermansTravel.com, and even though all of those are publishing firms, none of them have any public information about their technology (this is changing, slightly, in the case of Timeout.com). With each of those companies, I basically went in blind, with no idea of what they were doing.
In contrast, the analytics company was transparent: they had released some important software to Github, so I was able to review the code, and read the issues that other developers had raised. They had also started a mailist on Google Groups, so I was able to read over dozens of public conversations regarding the strengths and weaknesses of their technology. And the CTO posts 2 or 3 posts each month, to his personal blog, most of the posts being long and in-depth. I read everything he had written during the last year, and so I was able to get a good sense of why he had made the decisions that he had made (why use Kafka and Storm) and where he'd like to evolve the company's technology stack.
Because of all that, I felt like we were able to have a high-quality conversation (via both Skype and email). I didn't need to ask stupid beginner questions like "So, uh, what do you guys do?"
The argument against blogging is similar to the (now largely discredited) argument that used to be made against open-sourcing one's own technology: if you give away the company's secrets, then your company has no unique advantages. I can recall, during the 1990s, people would look at you like you were crazy if you suggested you were going to give away part of your technology. But over the last 20 years, the whole tech industry has become much more comfortable with the idea of open-sourcing some of a company's technology.
Having a public blog is a bit like having a public open-source project: it raises your exposure, and perhaps even facilitates the process whereby others can help you. And the limits of both strategies are the same: I think it is rare for a company to open-source 100% of its technology, and I think it would be rare for a CTO or CEO to share 100% of their thinking on a blog. But sharing part of the technology, or part of one's thinking, can clearly have benefits.