Independence Day
news.microsoft.com
news.microsoft.com
It made me happy not because this is another channel to bring advertisers and consumers together (as others have pointed out) but because it seems like a way to leverage technology to really give help and hope to others.
Is there a reason why Microsoft shouldn't put their branding forward and promote their own devices if they put up money for the research? Apple does this all the time. I hope we take joy in the possibilities of freedom that this technology could provide.
This might be a serious innovation, easing the lives of a (large!) marginalized group. Blindness is a serious disability, and I'm really happy to see Microsoft taking this step. This is actually something that might help people. Can we appreciate that?
There is already realtime tracking of the train delays where I live, and it just doesn't work (regularly a train will be displayed as arriving to a station, when clearly it's not there, and 5 min after it gets rescheduled). Telling me in nice video that we'll expand this kind of experience to vuses and a lot of other things, and it will help blind people to workaround unexpected things just feels like wild fantasy.
About the other companies, Apple's doesn't advertise feel good prototypes of "boil the ocean" types of projects. They didn't come with a "wouldn't it be great if you could pay for things with our technology ? Imagine if everyone put this beacon everywhere in the world" video telling fluffy stories in advance.
They prototyped the barcode payment system in their shop, you could actually use it with existing devices, and they're pushing their NFC payment with a nationwide partner networks with working payment terminals from the get go, doing the hard work upfront.
The important point is not that the data is flawed, it's accessibility to that data. Leveling the playing field.
The leveling of the playing field you mention is not some moonshot, some dream to hold dear to one's heart. It certainly can still be done better, but it's already done competently.
Regardless of how Microsoft profits from this, it is still a good idea that could improve the lives of millions of people. If a company can make money while improving the lives of people, that is a good thing for both parties, wouldn't you say?
In a way, this is another instance of the "ideas don't matter, implementation does" mantra. It's not their ideas that will change millions of people's life, it's the implementation, and what is presented doesn't seen revolutionary nor reliable nor scalable to me. I'd want to be proven wrong, of course.
The Roslyn project, F#, Docker integration, MS Band etc clearly show that MS has learned it's lessons and are responsible citizens of OSS world.
Kudos Microsoft.
"Plays well with others. We've established partnerships with key service providers who embrace our vision of healthier living. And we're open to even more. Microsoft Health as a platform will be strengthened by broader collaboration from device and service partners. See how connecting to the partners we have today can make your Microsoft Band experience even more amazing."
I will perhaps re-iterate my thoughts once Ms stop extorting Android device manufacturers for BS software patents. Until then, I am not touching anything from them.
To answer your question, Microsoft is not only about mobile. Their work on Roslyn compiler, F#, Reactive Extensions, SignalR, ASP.Net vNext etc is high quality open source. Moreover if they make their tools open and play nice with Android/iOS etc, we all win, right?
Here is the video https://www.youtube.com/watch?v=BEzncMLLOxE
There are perfectly good reasons for providing audio content on a web site, but having a badly designed site isn't one of them.
Then I tried again on a desktop. Well, crap.
Resize your browser window until the site switches to tablet mode if you want to read it.
- Video ostensibly made for blind people. Says: "Buy a windows phone." Writes: "Or any other smartphone."
- Video goes "65% of blind people are unemployed." Video suggests: "Buy an expensive smartphone, and a set of expensive special headphones."
- Video goes "65% of blind people are unemployed." Video promises the world, but only if one lives in a city with bluetooth beacons everywhere. ()
And at the end it makes clear why everything is so incongruous, they want to have everyone use this as a personal assistant.
For context, in terms of its economy, size, distance from London etc, it's not much different to calling Oxford <edit>or Windsor</edit> a suburb of London.
So IMO, it's consistant when you look at overall traffic / commuter flows.
Your final remark is a little confusing - what is consistent looking at commuter flows? You mentioned that large numbers of people commute from west of Fairfax into DC, and I said Reading has a net influx of commuters. Those statements don't directly contradict each other, but certainly don't explicitly agree!
Or period. People, please, stop doing that.
I think that the video is a bit too optimistic about how easy it can be for blind people to walk around. But I also think that the idea -- using a combination of smart phones, Bluetooth and Wifi markers, and headphones -- is a very clever one, and is a very good start.
It is going to take decades for such a technology to become stable and mature. But I'm impressed and pleased to see Microsoft investing in such technologies.
Oh, and are they hinting that there might be ads aimed at blind people? Yes. I don't know how that is any different from Google offering "free" e-mail and search in exchange for ads. My metric for whether this is worthwhile isn't whether Microsoft puts up ads, but rather whether blind people benefit.
is this just a way to target ads at people with a disability? if all I'm trying to do is get form point A to point B, the last think I want is "interesting facts about history" or targeted ads.
Although, you could also make the case that stores have signs (sometimes neon!) for sighted people, so this is just providing the closest equivalent experience to the blind. Yeah, it's not perfectly comparable, since sighted people can choose what they look at mostly, while none of us get to direct our hearing to only one source of sound.
Such a system would have to provide the user options as to what they want to hear, from the (-v) bare minimum safety warnings (curb, crosswalk, etc.) to (-vv) a more comprehensive description of the terrain and items around you, all the way up to (-vvv) a constant play-by-play chatter of everything it knows about your location, direction, and destination.
That sounds like an advert to me. Shop owners will consider the ROI, if they think there are enough blind people with such a device that will be attracted in to spend by use of this system they'll get it. It's an advert, like a shop window display, surely.
Narrow demographic, but seems more useful in that case.
And, to fuel the fire, the page design was top-notch, except for the random 2-column blocks which seem an interesting choice given the nature of variable screen sizes.
While I'm here I still do want to complain about the website :P Why? Because it stressed me out. There's no reason a webpage should go out of their way to do that. It made me nervous how much of the text+pictures only started to fade in as I already scrolled halfway past it. Why does it even need to fade at all? It's already scrolled in and out of view. I guess this is an example of how, with normal pages, everybody has their own customary way of navigating the information, and as designers take more and more control of that experience, it's going to cause friction and differences. I can imagine how this could match someone's particular way of interacting with a page, but it's not mine. I stopped reading halfway through as it was stressing me out (I didn't need this before my first coffee was yet to kick in).
Regardless, as everyone is screaming, let's pay attention to this great project, helping blind people.
Or it could be a proof of concept of a much wider plan, and from the results we would see the start of a massive undertaking involving huge swaths of cities clearing budget to put a bluetooth beacon on every street corner, public transport infrastructure is massively updated to have up to date realtime data accessible from the mobile apps In a usable format, shop owner and public facilities join the movement to enhanced their places for discoverability.
If this was an IBM project partenaring a metropolitan city council, I would be expecting the later. It's a Microsoft story centering on the technological aspect of it, I guess it's the former.
Also, this is fantastic. I can totally see this being of interested to the sighted as well; maybe it would see better uptake than glass.
It says more about you than it does about Microsoft.