Ask HN: How do you guys go about advertising your software?
What are some effective techniques you guys use to advertise your products? mTurk? network with bloggers in your space?
Furthermore, how you do advertising highly depends on what kind of product it is.
Advertising a website for plumbers would be completely different than advertising a website for dentists.
Finally, the methods aren't really that complicated:
* try adwords (and other kinds of advertising networks, like facebook)
* try content oriented marketing (i.e. write about things related to your software and hope someone will notice)
It's just that neither method is a sure way to get attention.