Am I being too cynical in thinking that Facebook is intentionally misleading its users in an attempt to bump up their metrics? It interests me that they are seeing jumps in their mobile users (and consequently, ad sales) at the same time that I have been receiving more notifications than ever. Interestingly, the slowdown in fake toast notifications coincided with their quarterly earnings report that show mobile ads accounting for an increasingly large portion of revenue and also mentions an increase in mobile user usage.
Comparing Q1 with Q2 with Q3, Q2-Q3 showed double the increase in ad revenue percent from mobile (59% to 62% to 66%). Maybe this is just all anecdotal evidence, but it seems like these sort of fake notifications should either not be sent out (failure of the system that keeps track of what user receives what toasts) or there was a conscious effort to send these notifications....