Google has 'outgrown' its 14-year old mission statement, says Larry Page
theguardian.com
theguardian.com
Each individual search is of course determined algorithmically, but the criteria for relevance that the algorithm applies are chosen by Google employees.
Larry Page is clearly referring to the mission statement that may need to change, not "Don't be evil." This is all made very clear in the original FT article The Guardian cites, they just chose to go for a more inaccurate and salacious framing of the entire story. http://www.ft.com/intl/cms/s/2/3173f19e-5fbc-11e4-8c27-00144...
[edit: the guardian changed the headline!]
It's a subtle distinction, but the motto is "don't be evil", not "don't do evil." The former allows you to do evil things in service to noble purposes. For example, "don't do evil" would have required the company to shut down services rather than sharing information with the NSA. "Don't be evil" allowed them to balance that evil action against the good created by those services to realize a net-positive societal benefit from offering those services.
"to make the world more accessible and useful for the benefit of humanity"
"Google told the Times it will honor Boston Dynamics’ existing contracts, including a $10.8 million deal with DARPA to develop its Atlas prototype for potential humanitarian use in disasters like the Fukushima meltdown. But Google added that it does not plan to become a military contractor itself."
http://www.slate.com/blogs/future_tense/2013/12/16/google_ac...
Change the title.
As gets pointed out a lot, their fundamental problem is an allergy to business models which involve humans in the workflow, and this will continue to be their problem as they simply haven't learned how to deal with people properly.
Google (along with other highly successful companies) should provide the work environment and training programs for people in the 3rd world that will allow them to earn enough to become customers of 1st world businesses; similar to the way china buys US bonds that enable the US to buy chinese products. I think the first job of the 3rd world worker should be to transform their environment to 1st world standards.
This will be extremely challenging. For example, there aren't enough resources to make the 3rd world into the 1st world. Those are the problems that google should hire 3rd world workers to solve.