In Sweden, all cards that are issued are forced to use that "Verified by" Visa and Mastercard "SecureCode" program for two-factor authentication. Merchants can turn it off, but then they're liable for misuse - so plenty of places have it on by default.
Some banks, require that you use the token generator you've gotten to log on and manage your bank account while most other use a seperate password for the Verified by Visa/Mastercard SecureCode thing.