What always prevents me from using URL shorteners other than bit.ly or goo.gl is reliability. Might have temporary downtime just at the time when a traffic surge comes, or completely stop working one day and then you've got a bunch of broken links. Seeing (C) 2013 on a site when it's nov 2014 makes me not even take a second look :) Would fix that.

Seems like a cool idea, though all I'm getting is a directory listing when I visit the site.