Do people really download applications with absolutely no information about them presented on their website? In the very least, I need to know what an application does differently than the one I am already using.
So right now tied to our campaigns we were focusing on less click throughs and very swift conversions on the download link. In addition to working on a more robust page for our US users.
This was strictly for testing purposes for converting internationally. I can't speak for other companies branding/positioning and market but for us it works wonderfully well.