I don't work there - but that's what I thought when I read that article too. Picturelife has made it onto my homescreen and has supplanted several of the other apps I used to use. Good work!
I like how picturelife: - has location based searching - shows "very rough" thumbnails if you browse quickly - Can handle my 9000+ pics on my iphone easily - doesn't REQUIRE me to backup to the cloud (but has that option)
Like others, i'm still looking for a good desktop solution to keep track of my RAW photos from my SLR that is in multiple LR catalogs - it all ends up on my NAS bu t unbrowsable really. Mosaic has been a great fit to help see my LR photos in iOS - better than LR mobile. http://www.mosaicarchive.com/