New Apps Promise to Find the News in All the News

SF-based startup called buzzbox (http://www.buzzbox.com) is another example of an attempt to apply personal relevance algorithms/heuristics to online news.

They take it a step further by trying to 'close the content loop' through automatically feeding users' personal news streams to others via a user-specific parallel twitter account (and an RSS feed).

kindof an interesting model - i had lunch with one of their marketing guys last week (a friend) - who mentioned his buzzbox twitter account had significantly more followers than he. curious now how many of those followers were follow-spammers though...