I actually saw this on the local news here in Chicago. Doesn't really come as a surprise, but I guess it's kind of refreshing learning it's a mortgage company that was behind it all.
Refreshing is exactly what we're going for!
That's an interesting approach. You say "without spending a dime", but what about production costs?
We have a lot of in-house talent who wore many hats and helped out with production, but we also called in a few favors. It helps to do a little digging in your network to see who can bring specific technical talents or knowledge, or know somebody else who can.