The Unix Shell as a Fourth Generation Language (1991) [pdf]

Yeah, right. Programming robustly in sh or the common alternatives is a skill very few people have.

Overall, this pitch reminds me of the risible EdgeRyders: "Edgeryders LBG is a corporate shell exacty analogous to shells for computer software: an interface between the client and the collective intelligence engine of the system – which does not live in the shell, but in the community"

http://www.cottica.net/2013/11/25/introducing-edgeryders-the...

(I would link to their own about page, but the link is broken on their OWN flaky website, http://edgeryders.eu )