> One of the required reading is his own praising profile? And then he starts the video with a theme song??

One thing that we should all consider is that, first and foremost, this lecture was for the Stanford students in the room whose attention span ranges anywhere from 0 and 15 seconds on the topic of enterprise software. I am pretty sure the required reading is a twisted, self-deprecating joke, and the theme song is to get the audience's attention.