I simply don't get why he has to mix this article along with Apple's view of "The company I am so fortunate to lead has long advocated for human rights and equality for all. We’ve taken a strong stand in support of a workplace equality bill before Congress, just as we stood for marriage equality in our home state of California."

And in general, I think it's inappropriate to mix personal views with business matters. No body fucking cares if your gay or what color you are. If they do, then they are not people I would want to associate to begin with. What we do care about, are your products the company produces, support, what you're doing to fix bugs, etc...

Stop bringing personal BS to the business tables. Cook is way out of line for using his position at Apple (iPhone6 in the background) as a stage to push some personal gay message about himself.