I went and picked one of these up at lunch from local Microsoft Store/Kiosk. No line, walked right up. Sales person was very informative, helped with wrist sizing. Came with some small swag (Starbucks gift card, water bottle, etc). There were two other people at the store - one looking at Surface another started looking at Band as I was leaving, I noticed they were looking at mine as I tried it on. Not hard to purchase one, no line.

I walked by the Apple Store on the way out and there were people queued up outside to get in, probably about 10-12 deep.

It was a sign of the times, as someone who purchases products from (and develops for) both camps, I am really happy to see the competition. Happy to see MS embrace iOS devices with their new tech and happy to see Apple allow MS apps in the app store. Its not all pats on the backs between Apple and MS, but the competition benefits all us and is great to see. Plus, some cool gear is coming out of it.