The iWatch looks clunky and thick from some angles and tries too hard to be a smartphone on your wrist.
http://cdn.cultofmac.com/wp-content/uploads/2014/07/iwatch-i...
https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcTtB7RX...
The Moto 360 looks better because it's round but the UI is made for a square device.
Whereas this appears to be a reimagination in an authentically digital and modern format. The iWatch is already looking outdated IMO.